So how important are photos
As the internet has become the marketing tool for, well, everything. More and more emphasis is put on photos, more photos, bigger, photos, and higher resolution photos. All anyone wants is photos. So paying for professional photos makes sense, right, or does it? Whether it is a house, a car, or patio furniture on craigslist everyone is looking for photos, but probably not for the reasons you are thinking.
At this point, you would be hard pressed to find someone that has not used the internet to purchase something. The most common thing people find, regardless of the item is that pictures are deceiving. Especially on large items, like say a house. You cannot judge size, you cannot judge condition, and inaccurate colors vary from screen to screen. So why bother with photos at all?
Despite all this, photos are the first impression a buyer will have of your home. Long before, they pick up the phone, or send an email to schedule a time to see the property. There are tons of pages of bad MLS photos, everything from the photographer seen in a mirror to a glimpse of someone using the bathroom in the background, and worse. Those pictures are really only good for comic relief. But unless you are staging and selling a multi-million dollar estate home true professional photos are probably a bit of over kill for all the reason listed above.
The best photos are going to give the potential buyer an idea of the layout of the house, virtual tours are best for this, but seem to have gone out of favor. It is time for them to make a comeback. Buyers want to know the floor plan above anything else once they determine the home fits their basic criteria of bedrooms, price, area, etc. After that, they are looking at the space. They know that fish eye lens makes it look like the backyard is as deep as a football field even though in reality the fence is six inches from the patio. They know the carpet is worn and the walls have kid’s handprints on them even though they do not show in the photo. They also know, and can identify the tricks used on all of these examples and steer clear of homes with over touched or over staged photos.
Post photos of a clean home using the typical wide angle found on most cameras and camera phones these days. Post the photos in an order that follows the flow of the home and you will make potential buyers happy. Do not over analyze your choice of photos. If you get requests often for different photos, or more photos then reevaluate the photos you have posted. Just make sure you avoid the urge to play camera tricks because that will send buyers running.