The listing process is actually much easier than you might think. We offer three packages, a basic package with a listing here on Real Estate Unraveled and two packages with listings in the MLS.
The MLS, by definition, is a multi-list service whereby offers of compensation are made from one broker (us) to another (your buyers). To put a listing on the MLS, you need to be a broker. That’s where we come in. We act as the broker. You do need to sign a listing agreement by law, and you’ll also need to offer a commission to a cooperating broker that brings a buyer (the broker that the buyer uses to move forwards with the purchase). However, you save a minimum of 50% off the top because you do not pay us a commission and if a buyer does not have an agent, you do not have to pay a commission.
The Listing Process
- Go to the Our Packages page. Select which package fits your needs and budget. We’ll then offer you the opportunity to buy a number of added extras, like a lockbox (a keybox that you and the person showing your property can use) or a professional photography service. Once you purchase a package, you will be directed back to our site.
- Click on the Return to Real Estate Unraveled link and you’ll be taken to an extremely detailed MLS listing form. This form will provide all of the data that we’ll use to create your listing on our website, and to populate other websites such as Realtor.com and Zillow.com with your listing. Keep in mind that any data you enter into the form will appear exactly how you entered it on all of your listings, so scan the data for spelling, grammar, and accuracy mistakes before submitting it.
- After form submission, you’ll have the opportunity to upload photographs of your property to the form.
- Once your home details have been uploaded to the MLS, we’ll email you a copy of the listing for you to review. Please look over it as soon as you receive it and email us if you need to make any revisions. 48 hours after we send the email, any revisions other than the status of your property will then have to be accompanied by a $5 fee.
- Your home is now listed! Once uploaded to the MLS, it will also be posted to Realtor, Zillow, Trulia – every agent and every broker website and thousands more.
- Sit back and wait for the inquiries to come in. Agents will be given your contact information so that they can contact you directly, and any inquiry emails will be sent directly to you.
What Do I Need to Do?
The first thing you need to decide upon is the price. Pricing is incredibly important, especially in the current market. Too low and you won’t get the best price for your home, too high and your home might not sell. There are a number of online resources to help you decide how to price your home, but if you are struggling, we offer a comparable properties service to help. There will also be a number of agents in your local area who will offer an appraisal and recommended price for a small fee.
Next, you’ll need to decide how much of a commission you’ll pay to the buyer’s agent. This fee is only applicable if the sale does not come from you or from us. When comparing homes that offer 2.5% commission and 3% commission, days on the market almost double – so be savvy when deciding how much commission you’re going to pay.
You’ll also need to decide which photographs you’re going to display. Some MLS sites will offer free photographs, others will offer one or two free photographs and others will charge a fee per photograph. Which photographs you choose to display is totally up to you and you’ll be able to pick and choose the photos, as well as whether or not you’re going to pay additional fees during the checkout process. Always choose photos that are well lit, taken with all of the blinds and shutters open. Ensure that the photographs don’t show any clutter or dirt and make sure that they show your property in the best possible light.
Finally, you’ll need to decide which package and which extras you’d like to choose. This decision should be based on your budget, as well as your knowledge of real estate and the home selling process.
Adding extras to your package such as open house showings can drastically improve your chances of getting the sale. For more information on the extras and packages that we offer, please take a look at Our Packages and Additional Services pages – and don’t hesitate to let us know if you think we’re missing a package or extra that you think we should be providing.
What Happens If I Get No Showings?
Usually if a property does not get any showings, it means that it is overpriced for the location, for the state of the property or for the current market. No showings means that your house needs to be reduced in price and reduced in price quickly. Seek the advice of a real estate agent at this stage, especially if you did not seek advice from a professional when you first priced your property.
If you get a few showings but no offers, it’s still important to reduce the price of your property, although you do not need to be quite so aggressive at this stage as you are still getting showings. Consider a reduction of as little as $1,000, or price the property under the next $5,000 or $10,000 price bracket and your property might just shift.
What About Short Sales?
We highly recommend that you hire an agent for short sales. They are much more complex than a normal house sale and it is important to get the right advice at every stage of the sale. Consult an attorney and an agent when considering a short sale and always seek information and advice about a short sale over a foreclosure. Contact us and we’ll introduce you to a specialist short sale agent in your area.
Why It Works
We provide you with all of the information you need in order to sell your home. Choose a package and your property will be seen by potentially thousands of home buyers across the web. We provide you with expert advice, tips, tricks and all of the legal help and information you’ll need in order to make the sale. We also provide a large number of educational, helpful blogs and articles in our Library
Whatever your needs and whatever your circumstances, we’re here to help